You can also attribute a monetary value to these conversions. In Google Analytics you can create a maximum of 20 conversion goals, or target actions, which are tracked from the time they are created. For example, an online purchase, a newsletter subscription or a contact registration. In online marketing, a conversion is the execution of a desired target action by a website visitor. Goal Conversion Rate Do visitors perform desired target actions? A low bounce rate usually correlates with a higher average session duration and a higher number of pages viewed per session. Performance Indicatorsįor an initial, quick evaluation of the quality of the website traffic, the bounce rate is helpful. events) is not counted as a bounce even if no further page is visited.

Please note that you can also define bounces in GA individually, for example, when a session with certain actions on the landing page (e.g. If this is not the case, the visitor often leaves the website without further interaction and 'bounces'. Usually, the bounce rate is a good indicator of whether the visitor finds the desired content on the website and whether the respective demand has been satisfied. Our third Website KPI is the bounce rate, which describes the percentage of sessions in which a single page on the website (the 'landing page') was visited. Bounce Rate Are the visitors' requirements being met?

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